Not all Heroes Wear Capes: Some Wear Scrubs and Work in Dental Clinics.

Become a Sleep Super Hero with the Mandibular Snoring Inhibitor. Karen Hiscoe from DB Orthodontics explains how tapping into the UK anti-snoring market with the MSi can help improve your patients' sleep.

Not all heroes wear capes. Its an overused cliché, yet fitting for Dentists and Orthodontists!

You've been transforming smiles; boosting a patient's confidence and well being for decades. And, now you can be a sleep super hero with the MSi. Why not play an extra role in transforming a patient's quality of sleep, and even relationships, with an anti-snoring appliance that reduces snoring and improves breathing?

The Mandibular Snoring Inhibitor, known as the MSi, is a unique, patented Mandibular Advancement Splint. Specifically designed with the professional team in mind, the MSi improves patient comfort, hygiene, and vitally, patient compliance.

Karen, Is there a big demand for snoring appliances?
According to the British Snoring and Sleep Apnoea Association, 41.5 % - 15 million people in the UK suffer from snoring, and sufferers of obstructive sleep apnoea (OSA) are estimated at about 1.5 million. The figures clearly show many are suffering. Many people see snoring as untreatable and a bit of a joke subject. Advances in sleep medicine mean we now have a variety of oral appliances on the market to help. The MSi is an extremely hard wearing appliance that is comfortable and has a great marketing pack to go with it.

As a GDP, am I able to prescribe the MSi?
Yes you are. For peace of mind for the patient and your practice, a ready to fill in GP letter template and obstructive sleep apnoea risk questionnaire is available on request. We advise both of these are completed and sent to the patient's GP. It is also advised that each GDP offering sleep medicine undergoes a verifiable CPD course covering the main causes and health implications around snoring and obstructive sleep apnoea.

What are the initial requirements?
Simply an impression and bite registration. We provide you with the bite right; a free of charge bite registration tool that makes getting bite registration perfectly easy every time. I am also available to book a zoom call to demonstrate how the bite registration works. There is no extra financial outlay, just standard clinic costs.

Who will fabricate the MSi for me?
Our on-site Dental Laboratory, Studio 8, provides the MSi to clinicians. Alternatively, the MSi components are available for your preferred laboratory to purchase. We also provide fabrication courses for your dental laboratory technicians to gain the hands on experience.

How much should a patient pay for the MSi?
As with all your treatments, it depends on how you sit in your local market. We would advise you research your area to stay competitive. The anti snoring market is still largely under explored, therefore with the help of our marketing pack and if you adopt sleep medicine early, you can really make an impact in your local area.

Is there a guarantee on the MSi?
Yes there is a two year warranty on the parts of the appliance. The appliance has been made to withstand the most extreme bruxers and will cope with the heavier grinding that other mouth guards cannot withstand. The warranty is there to add peace of mind that if individual parts fail, we will replace those within a two year period free of charge.

What MSi marketing material do you have?
We have created a collection of leaflets for both clinicians and patients. Clinicians can order from us free of charge leaflets, posters and digital images to promote in practice. We also offer reasonably priced pop up banners for your waiting room or exhibitions Additionally, dental technicians can promote to clinicians with our clinician marketing material.

Become a sleep super hero
For more information on how you can save the day for your snoring patients, send an email to or call 01535 656999.

About DB Orthodontics
It is our company mission to become a global leader in orthodontic and laboratory supplies. With over 45 years of experience in orthodontics, we recognise the importance of quality, service and innovation. Working to ISO13485 standards we strive for perfection in all that we do, from unique product design to the excellent service provided by our dedicated customer service and sales teams. We are continually developing our product range, designing innovative products through consultation with leading orthodontists from the world, to ensure that our products meet the high standards expected by today’s practitioners.

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