Privacy Policy

Customer privacy policy

This policy describes how we collect and use your personal information. If you have any questions regarding your personal data please contact

Section 1 - How we gather personal Information

Personal data is given to us directly in a number of ways, this may be through the website, over the phone or at exhibitions or sales representatives visits and may be in relation to account opening, registration on educational events or requesting information on our products and services. It is our policy to use data only for the intention it has been consented for. We do not purchase third party mailing lists.

Section 2 - How we use your personal information

It is necessary to use personal data in our standard accounting practices as outlined in our terms and condition of sale, when meeting our regulatory requirements, in the marketing of products and services and conducting staff training.

When applicable we hold personal data including that of patients, to comply with the medical device directive regulations and delegates on CPD verifiable events to comply with GDC requirements.

We also record calls for quality and training purposes

Section 3 - Sharing and transferring personal information

We share personal data only when necessary to comply with regulatory authorities, law enforcement agencies or payment transaction processors.  Some third-party service providers may have their own privacy policy which we would recommend you familiarise yourself with.

We do not share your personal information with third parties for marketing purposes.

Section 4 - Storing your data

We take appropriate measures to ensure keep your personal data is kept accurate, up to date and secure with a view to preventing any unauthorised access to it.

We keep your information for as long as we need to for the purposes outlined in section 2.

As we provide products and services relating to your profession, it is our policy to hold data for marketing purposes until we are notified that you are no longer involved in the dental profession or wish to opt-out of our service.

Section 5 - Your consent

There are some practices which do not require your consent such as regulatory requirements or to perform a contract such as a sale of product or service.

When using your details for marketing purposes we require your consent and will periodically make contact with you to ensure you are still happy to receive marketing of our products and services.  You have the right to withdraw from this at any time.

Section 6 - Changes to your information

If you wish to change any personal details or unsubscribe from marketing lists, please let us know at so we are able to keep your records up to date.

Section 7 - Changes to this policy

We may occasionally modify this policy so please review it from time to time.  If we make material changes which affect your rights we will notify you of these changes.

Section 8 - Cookies

We use cookies on our website. Cookies are small text files that are stored by your browser when you visit a website. This identifies the browser used and can be recognized by our web server. As this use of cookies results in the processing of personal data, the legal basis for this is Art. 6 paragraph 1 sentence 1 letter f GDPR. This manner of processing serves our legitimate interest in making our website more user-friendly, effective and secure.

Most of the cookies we use are known as “session cookies”. They are deleted after the end of you visit. Other cookies (“persistent cookies”) are automatically deleted after a specified period, which may vary depending on the cookie. You can delete cookies at any time in the security settings of your browser. You can object in principle to the use of cookies through your browser settings.

Section 9 - Facebook (Visitor Action Pixel)

We use the “visitor action pixels” from Facebook Inc (1 Hacker Way, Menlo Park, CA 94025, USA, or, if you are based in the EU, Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland (“Facebook”)) on our website.

This allows user behavior to be tracked after they have been redirected to the provider’s website by clicking on a Facebook ad. This enables us to measure the effectiveness of Facebook ads for statistical and market research purposes. The data collected in this way is anonymous to us, i.e. we do not see the personal data of individual users. However, this data is stored and processed by Facebook, which is why we are informing you, based on our knowledge of the situation. Facebook may link this information to your Facebook account and also use it for its own promotional purposes, in accordance with Facebook’s Data Usage Policy You can allow Facebook and its partners to place ads on and off Facebook. A cookie may also be stored on your computer for these purposes.

The legal basis for the use of this service is Art. 6 paragraph 1 sentence 1 letter f GDPR. You can object to the collection of your data by Facebook pixel, or to the use of your data for the purpose of displaying Facebook ads by contacting the following address:

Facebook is certified under the Privacy Shield Agreement and thus guarantees compliance with European data protection legislation (

Questions and Contact Information

If you would like to: access, correct, amend or delete any personal information we have about you, register a complaint, or simply want more information contact our Privacy Compliance Officer at or by mail at 
DB Orthodontics Limited 
[Re: Privacy Compliance Officer] 
Ryefield Way Silsden GB BD20 0EF