Internal Lab Sales

About DB Orthodontics

DB Orthodontics is a specialist manufacturer and supplier of orthodontic products, based in Silsden, West Yorkshire. DB Lab Supplies is our dedicated division serving dental laboratories and hospital dental technology departments across the UK.

The role

This is an office-based position at our Silsden site, responsible for driving revenue growth and expanding our customer base. You'll engage customers by telephone, video call and other remote channels, developing new business with dental laboratories and hospital dental technology departments while managing and growing existing accounts.

Through structured pipeline management, key account development and regular customer engagement, you'll play a central part in delivering the commercial objectives of the business and strengthening DB Orthodontics' presence and reputation in the market.

You'll report to the Sales Director.

What you'll be doing

·         Identifying, targeting and converting new business prospects through telephone-based prospecting, digital networking and referrals

·         Managing and developing a portfolio of existing dental laboratory and hospital dental technology accounts to maximise revenue

·         Building and maintaining a structured sales pipeline, tracking opportunities from initial contact through to close

·         Delivering compelling product presentations and demonstrations by telephone and video call, tailored to individual customer needs

·         Supporting and representing DB Lab Supplies at industry events, exhibitions and professional forums through virtual participation, follow-up calls and lead qualification

·         Keeping CRM records fully up to date, with all calls, meetings, quotes and follow-ups logged accurately and promptly

·         Developing in-depth knowledge of the DB Orthodontics product range to advise customers effectively

·         Monitoring competitor activity, market developments and customer trends across the territory, and sharing insights with the wider team

·         Meeting and exceeding individual sales targets and KPIs set by the Sales Director

What we're looking for

·         Drive, resilience and commercial ambition, with personal accountability for delivering against territory targets and KPIs

·         The ability to build genuine, trusted relationships with customers and represent DB Lab Supplies professionally at every touchpoint

·         A disciplined, organised approach to managing time and workload to maximise customer coverage and sales activity

·         A commitment to ongoing product and market knowledge development

·         Confidence working over the phone and on video calls

[Add here: any essential vs. desirable criteria — e.g. previous B2B or telephone sales experience, dental or medical device sector knowledge, CRM experience. Indeed's screening questions pull from this section, so it's worth being specific.]

Our values

·         Collaboration – teamwork, communication, inclusivity

·         Precision – on-time-in-full delivery, attention to detail, professional attitude

·         Innovation – solution-focused, adopting change, contributing ideas

What we offer

Salary of £32,000, Pension scheme with 4% pension company contribution, onsite parking.

Contact HumanResources@dbortho.com for more information